|Profile| PRiMAALA Part 2

Back in March I got a chance to check out the media opening of PRiMAALA.  Having had my own exclusive preview with store owner Rachel Holt, before the store was technically ready, it was amazing to see the racks full, stock tagged and the store in full swing.  As Rachel gave a quick tour and chatted about which brands were her focus, I couldn’t help but shop.  Having a chance to play dress up the first time didn’t stop me from popping back in the adorable change rooms to try on a few more must haves. 

Lundström tunic

The final touches

I fell in love with this Lundström cocoon sweater after seeing it on display.  I’m really into pieces with multi wear lately.  The fact that you can wear this as a cozy cocoon or as more of a shawl makes it versatile and the perfect season transitioning piece.

I also couldn’t walk away from snapping up these stunning Frug earrings.  I paired them with a few outfits in my first PRiMAALA post, but have been thinking about them ever since.  I love the metals used and the shape.  I know they will get lots of wear.

Outfit of the day:
blazer and t-shirt - Forever21 | skirt - Addition Elle | boots - Penningtons | necklace - Topshop | bracelet - Stella & Dot

I also got the opportunity to chat with Rachel on camera about PRiMAALA, check out the video below.